William H. Gruber and John S. Niles

McGraw Hill, 1976


The authors define the “new management” as an improvement in the staff support for line executives made possible by progress in such fields as computer-based information systems, strategic planning, management science, and organizational development. But good staff work involves more than professionals with these skills. Line executives must also learn how to utilize (1) traditional staff functions such as law, accounting, and public affairs, and (2) staff professionals in specialized areas which only recently have become important.


Among many of important new ideas you’ll discover in this book is supply push… the rapid increase in cost-effectiveness of new management techniques and the supply of new graduates from schools of management who understand these new techniques. And, demand pull…the need for improved staff support created by such discontinuities in the environment of business as consumerism, rapid inflation, government regulation, and the size and diversity of corporate operations.






The most critical requirement today for improving management is skill in using the specialized knowledge of staff professionals.


THE NEW MANAGEMENT shows how to effectively utilize very specialized knowledge and highly education specialists. It tells how to bridge the communications gap between line managers and staff professionals so that decisions are based on research and knowledge rather than on intuition and experience.




The authors measure the evolution of management effectiveness on a scale which ranges from “Prior Firm” to “Present Firm” to “Future Firm” in levels of management capability. They identify the firms which are leading the way in the race toward a Future-Firm level of management competence. During this next decade of rapid progress toward achieving Future-Firm management, all line executives and staff professionals will find the program of innovation in management presented in this book to be an important resource for improvement the management of their operations.

© 2019 William H. Gruber