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Reengineering Massive Change Inspired by Peter Drucker’s Age of Discontinuity published in 1969 and his research on the transformation of the United States economy driven by technology change, Dr. Gruber launched his program to assist clients in what he then called "Managed Massive Change" in 1970. Today the language for this kind of massive change is called "Reengineering." In 1972 the AICPA journal Management Advisor published, "Step-by-Step Management Innovation, a case study of how a new president appointed in one of his client companies achieved Managed Massive Change. He reported on progress achieved in client companies in a number of publications and in his book published by McGraw Hill in 1976, The New Management: Line Executive and Staff Professional in the Future Firm. In addition to a strategy for "how to" win in Massive Managed Change, Dr. Gruber in The New Management coined the term "Research-Based Management," as differentiated from the old paradigm of "Experience-Based Management." His basic idea in 1970 was that in "Age of Discontinuity" experience by itself was no longer sufficient for a company to be competitive is now a central concept in his consulting in health care – an industry that is now in a transformation from "experience-based medicine to "evidence based medicine." This concept of "Research-Based Management" is the fusion of Research-Experience Teams in the practice of management. Today an important focus of his consulting in health care is to achieve Evidence-Experience Teaming in the delivery of health care. Dr. Gruber's ideas on teaming and communications in the practice of management were developed early in his career when he assisted the director of the MIT Sloan School Scanlon Plan of Union-Management Cooperation in 1959-1960. Participating companies, fighting for survival after counterproductive union-management battles, were transformed with teaming to improve performance with a sharing of benefits between the company and the workers. His case study of a major win in a multi-billion dollar company published in 1972 was a story of how massive change was enabled by information technology. In hindsight, it is remarkable what was accomplished in the strategic use of information technology at a time when computer power was primitive by today’s standards. Dr. Gruber has been assisting clients to achieve Information Technology-Enabled Reengineering Massive Change for thirty years (1970-2000). Today he is facing his greatest career challenge in his consulting and research on the transformation of health care from paper-based and experience-based practices to technology-enabled, evidence-based medicine. Publications The New Management: Line Executive and Staff Professional in the Future Firm, McGraw-Hill, 1976. (Selected by the U.S. State Department for translation into Arabic)Information Resource Management: Opportunities and Strategies for the 1980s, New York, Wiley, 1981. (Widely recognized as the seminal book that launched the Chief Information Office (CIO) concept.) "Legacy Systems and Architecture Issues in the Phased Implementation of the Electronic Medical Record." Reprinted from HIMSS Proceedings of Healthcare Information and Management Systems Society Conference, February 12-16, 1995;2: 345-353. "Planning for the Next Market Break," Institutional Investor, December 1988. "Planning Amid Change", Computerworld, 1985. "Competitive Advantage Systems in Value Chain Strategy" R&P Executive Briefing, March, 1985, Basis for BusinessWeek cover story on "Information Power", October, 1985. "The Strategic Integration of Corporate Research and Development," AMA, 1981. "Tomorrow's Management today," Chemtech, February 1979."The Utilization of Specialists by Company Presidents," The Presidents Association, 1975. "The Failure of Management Science/Operations Research," Management Science, April 1975 and Interfaces, November 1971, journals of the The Institute of Management Sciences. "How to Innovate in Management," Organizational Dynamics, 1974. "The Challenge of Management Performance: Organizational Dynamics, Spring 1974, a journal of the American Management Associations. "Research and Experience in Management," Business Horizons, August 1973, a journal of the Graduate School of Business, Indiana University. "Step-by-Step Management Innovation", Management Advisor, 1972. "Management Innovation in future Firm," California Management Review, Summer 1972, a journal of the University of California. "Put Innovation in the Organization Structure," Financial Executive, April 1971 a journal of the Financial Executives Institute. "Information is Powerful," Journal of Accountancy, May 1971, a journal of the American Institute of Certified Public Accountants. "Behavioral Science, Systems Analysis and the Failure of Top Management," Industrial Management Review, Fall 1967.
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